Just Cuore

In a stage where consumerism is converted into a cultured representation of society, very often, architecture plays the role of bait - space, images, lights, interaction collaborate to create an unique emotional experience.
The insertion of a “natural” element in an artificial context like a shopping center acts like a provocation to our senses. Such hyperrealistic technique as the vegetable wall is used here to create the illusion or perception of another spatial “reality” - tromp l’oeil.
Taking advantage of the store’s existing geometric irregularity and its location, a false perspective is created - the vegetable wall converts to a tridimensional object outside the building’s limits. This space overflowing enlarges the perception of space.

Contractor: Armando Cancelinha
Plantwall: Vertical Garden Design
Photographs: Leonardo Finotti

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